As we formulated our first product at the height of the global pandemic, we began to notice a pattern; disconnection. People disconnecting from their communities, family, friends, and even themselves. Mental health issues reaching an all time high along with crime, and social injustices. To aid in combating this epidemic of many sorts we developed the Authenticary brand. This brand is a means of reconnecting people both with their communities and themselves. Starting with the cornerstone of everyday, when we look at ourselves in the mirror; looking inward with self love.